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The first babies who came into Houston’s Motherhood Center in slings and carriages are now getting around in their first cars. There’s nothing like 16 years of business to show you something about the human life cycle. And to Gabriela Gerhart, the company’s founder and CEO, the lesson is that if you target a perpetual customer need, you will always have a following, even if those individuals need you only for a brief time in their lives. It’s not rare to run into those alumni families at the grocery store, Gerhart says. “I spoke to a grandma a couple of weeks ago,” she recalls. “I was the baby nurse to her first grandchild 20 years ago. Even now, she said, ‘I’ll never forget how you took care of my daughter while she was taking care of the baby.’”

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